Our Clients
We’ve worked alongside some of the best known sporting clubs, governing bodies and events in the UK. From charitable foundations to elite level clubs and governing bodies through to world class events, we’ve helped drive excellence for every single one. While every partnership presented a unique challenge or vision, we’re proud to say they all had one thing in common: a truly successful outcome.
Rugby World Cup 2015
Project: Major Event Support
City Operations planning at the Rugby World Cup held in England in 2015. Led on the selection of the host cities and venues used for the 48 games in the tournament. Established a set of criteria for joint city-venue bids that generated over £10m worth of cash and VIK support from the 13 stadia in 11 towns and cities.
England & Wales Cricket Board
Project: Governing Body Events Allocation
Independent member of the Host Venue Panel which recommends to the ECB Board which venues are allocated major matches including all domestic test matches, ODIs, international T20s and finals. Selection of the eight inaugural franchises for ‘The Hundred’.
Rugby League World Cup 2021
Project: Major Event Support
Supporting the opening weekend planning for the biggest and best Rugby League World Cup ever staged. Leading the group sales team for all 61 matches and the general sales programme around the five matches based at north east venues.
Newcastle Falcons
Project: Professional Club Senior Management
Senior management roles for Premiership Rugby club Newcastle Falcons, including CEO and executive director. Led a team of over 300 employees across every off-field department in the club. Delivered new events, enhanced facilities, 100% attendance & commercial increases and the first top four semi-final appearance in the club’s history.
British & Irish Lions
Project: Feasibility Study
Working with the British & Irish Lions and the South African Rugby Union around contingency planning for the 2021 Tour. Liaison with Home Unions, venues, commercial partners and government over the feasibility of a pivot to the UK & Ireland.
Newcastle 2019 – Heineken Champions Cup Final
Project: Major Event Bidding & Delivery
Event Director role for the bidding, planning and delivery of the fastest selling final in the event’s history. Co-ordinated the partnership between Newcastle Rugby Ltd, city council, Newcastle United FC and NewcastleGateshead Initiative.
Sale Sharks
Project: Professional Club Senior Management
CEO role for the north west’s only Premiership Rugby club, achieving a return to Heineken Cup rugby, record attendance numbers and a stadium move to a new venue.
Ricoh Arena
Project: Stadium Consultation
Project work for the Ricoh Arena in Coventry proposing a strategy to attract major rugby events to the venue, now recognised as a major rugby venue across both codes.
Newcastle Thunder
Project: Professional Club Senior Management
Executive Chair for the fastest growing rugby league club in the UK. A club with a clear purpose: to win the Super League by 2030.
Premiership Rugby
Project: New Event Planning
Feasibility study into the creation of a new central event that will raise the profile of the competition and drive revenue for all shareholders. Analysis of the financial, competition and operation considerations required.
Sports Management Worldwide
Project: Online Tutoring
Eight week online programme for students who want to learn more about business management in rugby. Part of the www.smww.com portfolio of courses that help individuals start and develop their careers in professional sport.
Newcastle Rugby Foundation
Project: Charitable Foundation Leadership
Chair for the only joint code charitable foundation in professional rugby. One of the largest and most successful rugby foundations in the world. Complete re-vamp of the board of trustees, Foundation purpose and finances of the charity.
Since 1992, we’re proud to have worked with some of the biggest players in the industry:
- England & Wales Cricket Board
- Rugby League World Cup 2021
- Newcastle Falcons
- Newcastle Thunder
- Premiership Rugby
- Sale Sharks
- British Lions
- Rugby World Cup 2015
