Our support falls into five main areas:

Commercial programmes

Ticket sales planning and delivery, hospitality sales, sponsorship, marketing plans, new event development and commercial maximisation projects. Excellence on the field of play needs the same high standards off the field. MMG Sports can help you achieve off-field excellence.

Major events

Supporting or leading the bid process for major events. Working with governing bodies and rights holders on running the selection process for world class events. Liaison with Host Cities, commercial partners, venues and sport governing bodies on all aspects of major events. The marketing and operational planning and delivery of events.

Senior management support

Leadership of teams, financial management, staffing structure reviews, NED roles, setting measurable outcomes and helping establish your purpose. We’ve supported the top teams, complex projects and global events. Let us share our experience.

Community sports development strategy

Establishing community programmes, attracting partners, CSR planning, fundraising and charitable foundation corporate governance. We have almost 30 years’ experience supporting grassroots sports achieve their full potential.

Project planning

Business plans, feasibility studies, data/insight and research. All the best outcomes start with a clear plan. MMG Sports will help you understand and realise your goals.

In total we have delivered the following for our clients...

An economic impact to the city of Newcastle, via major rugby events, of over a quarter of a billion pounds

Around £15m worth of hospitality sales across professional rugby league teams, rugby union clubs and world class events

Over £10m worth of sponsorship monies across multiple clubs and events

Directly led the teams that have sold over three million tickets for club games and major events

Over 400,000 participants via the Newcastle Rugby Foundation over the past 16 years

Established three charitable foundations at elite level rugby clubs that have educated, inspired and motivated through the power of sport

Maintained a passion for sport that is as strong today as it was 30 years ago

So what can we do for you?

Get in touch

Since 1992, we’re proud to have worked with some of the biggest players in the industry:

  • England & Wales Cricket Board
  • Rugby League World Cup 2021
  • Newcastle Falcons
  • Newcastle Thunder
  • Premiership Rugby
  • Sale Sharks
  • British Lions
  • Rugby World Cup 2015
Matt Burke

I know Mick from my time at Newcastle Falcons when he was Commercial Director. He had the unenviable task of co-ordinating players when it came to their responsibilities for corporate and community appearances. Mick ensured that the players were not over-exposed by their additional corporate and community activities. The activities were well planned and players were fully prepared for whatever we were required to do. We understood the relevance and importance to club and enjoyed what we did.

Matt Burke
Australian World Cup winning rugby player